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Disney Consumer Products (DCP) is a subsidiary and business segment of The Walt Disney Company that engages in merchandising of the Disney brand and Disney properties. ==Background== DCP's origins trace back to 1929, when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1929.htm ) sources: *The Disney Touch, by Ron Grover, 1991. *The Musical World of Walt Disney, by David Tietyen, 1990. Page 19. Walt Disney - An American Original, by Bob Thomas, 1994. Page 106. *Disney Discourse - Producing the Magic Kingdom, by Eric Smoodin, 1994. Page 205. *Walt Disney's Mickey Mouse - His Life and Times, by Richard Holliss, 1986. Page 72. *Building a Company - Roy O. Disney and the Creation of an Entertainment Empire, by Bob Thomas, 1998. Page 67.〕 On December 16 of that year, Walt Disney Productions formed the Walt Disney Enterprises (WDE) division to handle merchandising.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1929.htm ) sources: *Walt Disney's Mickey Mouse - His Life and Times, by Richard Holliss, 1986. Page 72. *Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 31.〕 The Mickey Mouse doll production by Charlotte Clark started shortly after in January 1930.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1930.htm ) sources: The Disney Studio Story, by Richard Holliss and Brian Sibley, 1988. Disney Discourse - Producing the Magic Kingdom, by Eric Smoodin, 1994. Page 205.〕 The WDE division also hired George Borgfeldt & Company of New York as a licensing agent to make Mickey and Minnie Mouse toys.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1930.htm ) Sources: *Walt Disney - An American Original, by Bob Thomas, 1994. Page 106. Disney Discourse - Producing the Magic Kingdom, by Eric Smoodin, 1994. Page. 73. *Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 39. *Walt Disney's Mickey Mouse - His Life and Times, by Richard Holliss, 1986. Page 73. Building a Company - Roy O. Disney and the Creation of an Entertainment Empire, by Bob Thomas, 1998. Page 68.〕 Borgfeldt & Company in turn set to work developing other products, granting the first license to Walkburger, Tanner and Company of St. Gall, Switzerland, for Mickey and Minnie Mouse handkerchiefs.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1930.htm ) sources: *''Walt Disney's Mickey Mouse - His Life and Times'', by Richard Holliss, 1986. Page 73. *Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 39.〕 That summer of 1930 Disney expanded WDE to England, granting a general license to William Banks Levy for Mickey and Minnie Mouse character merchandise.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1930.htm ) source: Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 81.〕 In 1932 Disney closed a merchandising contract with Herman "Kay" Kamen for sole representation.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1932.htm ) sources: *Walt Disney - An American Original, by Bob Thomas, 1994. Page 107. *Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 108. *Building a Company - Roy O. Disney and the Creation of an Entertainment Empire, by Bob Thomas, 1998. Page 70. *Walt Disney - The Triumph of the American Imagination, by Neal Gabler, 2006. Page 197.〕 Early on WDE began to show results. The company's merchandising made the Silly Symphony film ''Three Little Pigs'' (1933) the company's first profit-making animated feature.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1933.htm ) sources: *Walt Disney's World of Fantasy, by Adrian Bailey, 1987. *Microsoft Cinemania '95, 1994. *Of Mice and Magic, by Leonard Maltin, 1980. *Walt Disney - Hollywood's Dark Prince, by Marc Eliot, 1993. Page 76. *Disney's World, by Leonard Mosley, 1985. Page 139. *The Disney Studio Story, by Richard Holliss and Brian Sibley, 1988. *The Hollywood Studios, by Roy Pickard, 1978. Page 240. *Walt Disney - When Dreams Come True, by JoAnn DiFranco, 1985. Page 29. *Encyclopedia of Walt Disney's Animated Characters, by John Grant, 1987. Page 55. *Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 109. *Disney A to Z - The Updated Official Encyclopedia, by Dave Smith, 1998. Page 553. *Walt Disney - The Triumph of the American Imagination, by Neal Gabler, 2006. Page 185.〕 In 1934, Disney licensing expanded to hand-crank toy projectors,〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1934.htm ) source: Disney Magazine, Spring 2001. Page 80.〕 diamond-studded Mickey Mouse pins, Mickey Mouse toffee in England〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1934.htm ) source: Walt Disney's Mickey Mouse - His Life and Times, by Richard Holliss, 1986. Page 76.〕 and a Lionel wind-up train toy,〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1934.htm ) sources: *Walt Disney's Mickey Mouse - His Life and Times, by Richard Holliss, 1986. Page 76. *Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 127. Walt Disney's Railroad Story, by Michael Broggie, 1997. Page 41.〕 while a patent is received for Ingersoll-Waterbury Clock Company's Mickey Mouse watch.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1934.htm ) sources: Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 116.〕 Yet more companies licensed the Mickey Mouse image. General Foods did so for one year and made $1.5 million on the Post Toasties cereal box. Mickey was the first licensed character on such a product.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1934.htm ) Source: Disney Magazine, Summer 1997. Page 46.〕 Clashes with other companies weren't unavoidable, though. Disney filed suit on July 31 against the United Biscuit Company of America, Sawyer Biscuit Company, and the Chicago Carton Company for unauthorized use of Disney characters for animal crackers which lasted for four months and ended in Disney's favor.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1934.htm ) source: Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 273.〕 Disney signed on July 19, 1938 with Courvoisier Galleries, making Courvoisier Disney's original art marketing representative. In December, Walt Disney Enterprises was renamed Walt Disney Productions.〔(【引用サイトリンク】url= http://kpolsson.com/disnehis/disn1938.htm ) source: Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. page 186.〕 In October 1948, Disney and Kay Kamen extend the merchandising contract, but only for the Americas.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1948.htm ) source: Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 237.〕 In 1949, the Character Merchandising Division is formed with in Disney.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1949.htm ) source: Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 250.〕 Also that year on October 28, Kay Kamen, Disney's licensing representative, died in an Air France plane crash over the Azores.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1949.htm ) source: The Disney Studio Story, by Richard Holliss and Brian Sibley, 1988. Disney's World, by Leonard Mosley, 1985. Page 153. *Disneyana: Walt Disney Collectibles, by Cecil Munsey, 1974. Page 237. *Asiaweek, November 12, 1999, Volume 25, Number 45. Page 48. * Walt Disney - The Triumph of the American Imagination, by Neal Gabler, 2006. Page 473.〕 With Roy Disney's split off the merchandising division from Disney Production, Jimmy Johnson became head of the merchandising division's publication department in 1950 and took on managing business affairs for the Walt Disney Music Company. Disney had a food division with product from bread to soft drinks, which was mostly discontinued due to its contract with ABC to produce TV shows and the need to not be in competition with potential advertisers. After Disney purchased the rights for Winnie the Pooh to make a 1966 animated short film, the company conceded to a broad licensing agreement with Sears, Roebuck & Co.. In 1979, the Intergovernmental Philatelic Corporation of New York was licensed by Walt Disney Productions to make Disney character stamps for several countries.〔(【引用サイトリンク】url=http://kpolsson.com/disnehis/disn1979.htm ) source: Walt Disney's Mickey Mouse - His Life and Times, by Richard Holliss, 1986. Page 89.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Disney Consumer Products」の詳細全文を読む スポンサード リンク
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